Question 1

Denny is considering the question,"Did our actions have a negative impact on any stakeholder group?" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process.

Accepted Answer

The answer of Denny is considering the question,"Did our actions...

Question 2

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each potential ethical issue raised in earlier phases was addressed.

Accepted Answer

The control phase is the final phase of the strategic marketing planning process, in which marketers ensure that the plans they have developed during previous phases have been implemented properly and evaluate the results. This phase involves monitoring and adjusting plans as necessary and checking whether each potential ethical issue raised earlier has been addressed.

Question 3

Darwin's company is facing a difficult ethical issue.The firm has identified the various stakeholders and their issues and gathered the available data.Everyone with an interest in the issue has engaged in brainstorming and evaluation of alternatives.Management reviewed and refined the alternatives.It should now choose the course of action that

Accepted Answer

The best course of action in a difficult ethical issue is to choose the option that seems best after weighing the concerns of all stakeholders. This ensures that the decision made is not just beneficial to one group of stakeholders, but takes into consideration the interests of all those involved. Maximizing profits or minimizing costs may not always align with ethical considerations, and choosing the option that involves the fewest employees may not be fair to those affected. Creating the least possible publicity may also not address the ethical concerns at hand. Therefore, the best choice is to consider all stakeholders and their concerns when making a decision.

Question 4

Rock-Bend Company is considering buying out a competing firm and closing most of the competitor's factories.The firm has identified the various stakeholders and their issues and gathered the available data.Everyone with an interest in the issue has engaged in brainstorming and evaluation of alternatives.Management reviewed and refined the alternatives,and then chose a course of action.If the managers are not confident about the decision,they should

Accepted Answer

If the managers are not confident about the decision, they should reexamine their alternatives. This is a common step in the decision-making process to ensure that the chosen course of action is the best-fit solution to the problem. By revisiting the alternatives, the managers can identify any flaws and make necessary adjustments to improve their decision. This will ultimately lead to a more informed and confident choice.

Question 5

Multinational corporations are recognizing their responsibility to the people who make their products

Accepted Answer

Multinational corporations have a responsibility to the people who make their products, even if they are not direct employees of the company. This responsibility includes ensuring fair wages, safe working conditions, and other basic human rights. Companies have a moral obligation to ensure that their supply chains are free from exploitative practices, and to take steps to address any problems that arise. This responsibility should not be dependent on public attention or financial gain.

Question 6

Alicia has been asked to approve a marketing campaign which,although it is not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.She reviews the tests in the Ethical Decision-Making Metric,and she decides her best course of action is to

Accepted Answer

Putting the campaign on hold and exploring with the staff how they approached the ethical issues is the best course of action. This shows a commitment to ethical decision-making and allows for a collaborative approach to finding a solution that is both ethical and successful. This also allows for a thorough exploration of the ethical implications of the marketing campaign, rather than simply relying on a vague metric or ignoring ethics altogether.

Question 7

A meat packing company discovers that six months ago it unknowingly distributed meat from a cloned cow.The firm is unaware of any specific risks to humans consuming the meat; however,some scientists have raised questions,and some consumers are afraid of possible future problems.The meat company has to decide whether or not to make this matter public.How should it begin the process of making an ethical decision?

Accepted Answer

The meat packing company must first identify the issues raised by the situation, such as the potential health risks, ethical concerns regarding cloning, and possible damage to the company's reputation. By doing so, the company can then consider the available alternatives, seek expert advice, and make an informed ethical decision. Simply having managers vote or letting the board of directors decide may not necessarily lead to the most ethical or responsible outcome. Offering refunds in return for silence could be seen as unethical or manipulative.

Question 8

For every consumer who purchases a pair of TOMS shoes for $55.00,the company promises that a child will receive a pair of shoes.TOMS shoes is actively engaging in

Accepted Answer

TOMS shoes is practicing corporate social responsibility by implementing a one-for-one model, where for every product sold, a child in need receives a pair of shoes. This initiative works towards improving the lives of underprivileged children in different parts of the world.

Question 9

When Toyota owners began to report problems with sticking accelerator pedals and non-functioning brakes,Toyota at first ignored or rejected the claims.Eventually,the company evaluated the issue.Which of the four steps of the Ethical Decision-Making Framework was Toyota performing when it recalled several of its 2007-2010 models?

Accepted Answer

When Toyota recalled several of its 2007-2010 models, it was choosing a course of action. The ethical decision-making framework involves four steps: identifying issues, gathering information and identifying stakeholders, brainstorming and evaluating alternatives, and choosing a course of action. Toyota had already assessed the risk and gathered the required information when they decided to recall the affected models, and by doing so, they had already evaluated various alternatives. Therefore, their decision to recall the models falls under choosing a course of action.

Question 10

When looking at ethical issues associated with the strategic marketing planning process,questions

Accepted Answer

Ethical issues can arise at various stages of the strategic marketing planning process. For example, during the research stage, questions may arise about the accuracy and ethics of the data being collected. During the development stage, questions may arise about the appropriateness of the message being conveyed. During the implementation stage, questions may arise about the ethicality of certain tactics being used. Therefore, ethical issues should be considered at each stage of the process.

Question 11

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

Accepted Answer

The implementation phase of the strategic marketing planning process includes the actual execution of the marketing plan, which may involve selecting suppliers and manufacturers to produce products. If charges of "sweatshop" labor occur, it would likely happen during this phase as a result of investigations or media reports.

Question 12

How might a technology company like Apple ensure that it behaves in a socially responsible way towards its employees?

Accepted Answer

Ensuring fair pay practices at all levels of the company is a way to demonstrate social responsibility towards employees, as it goes beyond mere compliance with legal requirements and reflects a commitment to equity and fairness.

Question 13

How might a technology company like Apple ensure that it behaves in a socially responsible way towards its customers?

Accepted Answer

Protecting the privacy of personal information is a crucial aspect of social responsibility towards customers, as it ensures that their data is not misused or mishandled.

Answer: B
 Adhering to safety standards in stores ensures that customers are not exposed to any hazards or risks when they interact with the company's physical products or locations.

Answer: C
 Fair pay is an important aspect of social responsibility towards employees, which in turn contributes to providing better customer service.

Answer: D
 Using recyclable packaging materials can reduce the company's impact on the environment, which is a form of social responsibility that can benefit customers as well as society as a whole.

Answer: None of the above
 This statement is incorrect, as social responsibility is relevant to customers as it involves treating them fairly and ethically.

Question 14

If Melissa decides to sell the best ice cream on earth,and intends to establish a strong ethical climate in her organization,during which phase of the strategic marketing planning process should she introduce ethical considerations?

Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process. This is because ethical considerations should inform every aspect of the marketing plan, from the target market to the advertising messaging. By introducing ethical considerations early on in the planning process, Melissa can ensure that her organization operates with a strong ethical climate from the outset.

Question 15

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

Accepted Answer

The answer of Anupam's company manufactures industrial ladders.He is concerned...

Question 16

The Henry Ford Health System (a health care provider)has set strict limits for pharmaceutical representatives,and will no longer allow doctors in its system to accept free lunches,gifts,or other perks from the pharmaceutical representatives.The Henry Ford Health System probably established this policy because

Accepted Answer

The policy of not accepting gifts and perks from pharmaceutical representatives reduces the possibility that the Henry Ford Health System might make unethical purchasing decisions, as the gifts and perks can create a conflict of interest for the doctors in accepting them. This policy promotes ethical decision-making and helps maintain the system's integrity.

Question 17

After a firm has identified the various stakeholders and their issues and gathered the available data,all parties relevant to the decision should engage in brainstorming and evaluation of alternatives.__________ then review and refine these alternatives,and choose a course of action.

Accepted Answer

The answer of After a firm has identified the various...

Question 18

Elena is the CEO of a small manufacturing firm.She is concerned with meeting the investment objectives of the firm's shareholders,and sees no value in corporate social responsibility.Elena's attitude is

Accepted Answer

Elena's attitude is consistent with the views of other critics of corporate social responsibility, who prioritize maximizing profits for shareholders over any social or environmental concerns. While this attitude may not align with the growing trend towards corporate social responsibility, it is still a common viewpoint held by some business leaders. However, it is important to note that prioritizing profits over social responsibility can lead to negative consequences for both the company and society as a whole.

Question 19

Every year,General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct.This report is part of General Mills' __________ phase of their strategic marketing planning process.

Accepted Answer

The report issued by General Mills discussing their performance against their own standards of ethical conduct is part of the control phase of their strategic marketing planning process. This phase involves monitoring and evaluating actual performance against planned performance and taking corrective action as needed. General Mills is evaluating their own ethical performance and making any necessary adjustments.

Question 20

Frank found himself in the midst of an ethical dilemma at work,and was using an ethical decision-making metric like the one shown in the text to clarify his professional and personal values.Frank was most likely in which phase of the Ethical Decision Making Framework?

Accepted Answer

The answer of Frank found himself in the midst of...

Quiz 4: Marketing Ethics