Question 1

A recent advance in technology called RFID makes it easier for manufacturers,distributors,and retailers to track items through production,distribution,and sales.This advance helps the firm to
A) increase value to the consumer through media effectiveness promotion.
B) tailor their marketing messages.
C) meet inventory needs.
D) communicate with consumers on social media sites.
E) replace services with products.

Accepted Answer

RFID technology allows for real-time tracking of items through the supply chain, which can improve inventory management and help ensure that stock levels meet demand.

Question 2

Gretchen has a job that requires working late several nights a week.This puts a lot of strain on her to find time to shop and prepare meals for her family.Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except
A) creating "ready to heat" meals that would allow Gretchen to have freshly prepared meals.
B) developing meals with precut and premeasured ingredients that would allow Gretchen to cook them at home.
C) staying open late.
D) advertising their products heavily on daytime television.
E) using creative check-out procedures so Gretchen can finish her shopping quickly.

Accepted Answer

Advertising their products heavily on daytime television does not directly address the issue of Gretchen's lack of time to shop and prepare meals, unlike the other options which provide more convenient options for her.

Question 3

The members of the __________ generational cohort were born into a world where the Internet and extensive digital technologies already existed.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

The answer of The members of the __________ generational cohort...

Question 4

Which of the following groups has never lived without easy access to the Internet and other digital technologies?
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

Generation Z, born in the mid-1990s to the early 2010s, is the only group that has never lived without easy access to the Internet and digital technologies. They are sometimes referred to as "digital natives" due to growing up with technology being an integral part of their lives.

Question 5

In the early 1990s,the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso / dollar exchange rate almost constant.For Mexican consumers
A) incomes rose dramatically.
B) interest rates fell to compensate for increased inflation.
C) Mexican products became less expensive while U.S.-made products became comparatively more expensive.
D) Mexican products became more expensive while U.S.-made products became comparatively less expensive.
E) all of these

Accepted Answer

With the higher inflation rate, Mexican products would become more expensive relative to U.S.-made products if the exchange rate remained constant. Therefore, Mexican products became more expensive while U.S.-made products became comparatively less expensive.

Question 6

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?
A) Baby Boomer
B) Gen X
C) Gen Y
D) Gen Z
E) Millennials

Accepted Answer

Baby Boomers were born between 1946 and 1964, and Christy was born in 1955, which makes her a member of this generation. This generation is known for advocating for changes in the workplace, such as the introduction of "casual Friday."

Question 7

Some companies have been accused of taking advantage of the current social trend of green marketing,positioning their products as environmentally friendly when this may not actually be the case.This is called
A) fake greening.
B) greenwashing.
C) greenbaiting.
D) green puffery.
E) red marketing.

Accepted Answer

The practice described is known as greenwashing, which involves companies making false or exaggerated claims about the environmental benefits of their products or services in order to appeal to consumers who are seeking eco-friendly options. This can include using misleading language, using imagery or colors that suggest natural or environmentally friendly ingredients, or touting insignificant or irrelevant environmental features.

Question 8

The political / regulatory environment comprises political parties,governmental organizations and
A) legislation and laws.
B) citizens.
C) interest groups.
D) for profit and nonprofit businesses.
E) international influences.

Accepted Answer

The answer of The political / regulatory environment comprises political...

Question 9

The reality that marketers face consumers who are "time poor" is illustrated by the fact that
A) kids and parents are busier than ever.
B) consumers have many more choices about how to spend their limited leisure hours.
C) consumers compensate for less leisure time by multitasking.
D) consumers are working more hours and have fewer leisure time hours.
E) all of these.

Accepted Answer

All the options given in the question indicate that consumers have less free time than before. They are busy with work or school, and also have more leisure options to choose from than previous generations. As a result, they tend to multitask to make the most of their time. This presents a challenge for marketers who need to find ways to capture their attention and communicate their message effectively in a limited amount of time.

Question 10

David travels a great deal in the course of his business.He has noticed ads in many new places,including fortune cookies,baggage claim conveyor belts,on the sides of buses,etc.Marketers would like to reach David,and are responding to concerns about
A) privacy of communications.
B) the time-poor society.
C) green marketing.
D) increased costs of air travel.
E) federal restrictions on advertising.

Accepted Answer

The fact that marketers are targeting David in various ways indicates that they recognize the challenge of reaching people who are busy or have limited time, reflecting the concerns of a time-poor society. None of the other options are directly supported by the information provided.

Question 11

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas EXCEPT
A) offering an expanded menu of healthy options.
B) speeding up drive-through service.
C) using recycled paper in its food packaging.
D) expanding its low-cost menu options.
E) creating an advertising campaign to target elementary school children.

Accepted Answer

The social trends outlined in the text emphasize healthy lifestyles and environmental sustainability. Targeting elementary school children with advertising campaign would not align with these trends and may be seen as unethical by some.

Question 12

Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core.What social trend does this product respond to?
A) Green marketing
B) Time-poor society
C) Cultural diversity
D) Technological advances
E) Regulatory issues

Accepted Answer

The product responds to the social trend of green marketing by reducing waste and promoting sustainability.

Question 13

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States.In addition,trend-watchers are noting the increasing popularity of
A) flu shots.
B) high-carbohydrate diets.
C) yoga.
D) cooking shows on TV.
E) all of these.

Accepted Answer

The passage mentions the social trend toward health and wellness, and specifically notes the increasing popularity of yoga. The other options are not mentioned and do not necessarily relate to the trend toward health and wellness.

Question 14

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through
A) increased choices.
B) higher prices.
C) protection from false advertising.
D) fair debt collection practices.
E) all of these

Accepted Answer

Laws that prohibit monopolies or anti-competitive alliances make it harder for companies to control markets, which increases competition. This competition leads to a wider variety of choices for consumers.

Question 15

Which of these is a macroenvironmental factor?
A) Culture
B) Corporate partners
C) Competition
D) Company
E) All of these are macroenvironmental factors.

Accepted Answer

The answer of Which of these is a macroenvironmental factor?
A)...

Question 16

The members of the __________ generational cohort tend to share preferences for TV shows and video games with their parents.
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z

Accepted Answer

The answer of The members of the __________ generational cohort...

Question 17

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following EXCEPT
A) purchasing power.
B) interest rates.
C) inflation.
D) age.
E) currency exchange rates.

Accepted Answer

Age is not typically a variable that is directly related to the economic situation of a target market. The other options listed are all financial factors that can impact purchasing behavior.

Question 18

Because Americans are working longer hours without increases in real,disposable income,and are utilizing an army of communication devices to keep up with the demands in their personal and work lives,retailers are
A) increasing their budgets for traditional advertising outlets like television and radio.
B) making their products available whenever and wherever consumers want them.
C) outsourcing marketing communications to global production facilities.
D) focusing only on those demographic cohorts that have time to relax.
E) de-emphasizing U.S.sales and expanding globally.

Accepted Answer

As Americans are juggling with their personal and work lives, retailers are making their products available whenever and wherever consumers want them by using various communication devices like mobile phones and laptops, etc. This helps them to target the consumers who are facing time constraints due to the extra workload. So, option B is the correct answer.

Question 19

Every winter,resort managers in Myrtle Beach,South Carolina,check the exchange rate between the U.S.dollar and the Canadian dollar.In recent years,the exchange has changed from approximately $0.65 Canadian dollars per U.S.dollar,to approximately equal value of both currencies (i.e.,$1 Canadian is worth about the same as $1 U.S.).These resort managers should expect
A) more South Carolinians visiting Canada.
B) more Canadian visitors.
C) more South Carolina visitors.
D) more visitors from elsewhere in the U.S.
E) no change in the profile of their visitors.

Accepted Answer

A stronger Canadian dollar makes travel to the U.S. more affordable for Canadians, so resort managers in Myrtle Beach should expect more Canadian visitors.

Question 20

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with the next expected development in mobile technology,which is
A) wireless payments from mobile devices.
B) location-based social media applications.
C) mobile devices completely replacing desktop and laptop computers.
D) devices that block smartphone usage in retail stores.
E) all of these.

Accepted Answer

As the vice president of marketing, it would make the most sense to focus on a technological advance that would benefit the business, such as wireless payments from mobile devices. This would make shopping more convenient for customers, potentially increasing sales and traffic to the Target website and stores. Location-based social media applications could also be useful for marketing purposes, but may not have as direct an impact on sales as wireless payments. Mobile devices replacing computers and devices blocking smartphone usage in stores are not necessarily developments that Target would want to invest in or promote.

Quiz 5: Analyzing the Marketing Environment

A recent advance in technology called RFID makes it easier for manufacturers,distributors,and retailers to track items through production,distribution,and sales.This advance helps the firm to

Gretchen has a job that requires working late several nights a week.This puts a lot of strain on her to find time to shop and prepare meals for her family.Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except

The members of the __________ generational cohort were born into a world where the Internet and extensive digital technologies already existed.

Which of the following groups has never lived without easy access to the Internet and other digital technologies?

In the early 1990s,the inflation rate in Mexico was twice the rate in the United States,but the Mexican monetary authorities kept the peso / dollar exchange rate almost constant.For Mexican consumers

Christy,who was born in 1955,advocated for "casual Friday" at her workplace.Christy is a member of which generational cohort?

Some companies have been accused of taking advantage of the current social trend of green marketing,positioning their products as environmentally friendly when this may not actually be the case.This is called

The political / regulatory environment comprises political parties,governmental organizations and

The reality that marketers face consumers who are "time poor" is illustrated by the fact that

David travels a great deal in the course of his business.He has noticed ads in many new places,including fortune cookies,baggage claim conveyor belts,on the sides of buses,etc.Marketers would like to reach David,and are responding to concerns about

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas EXCEPT

Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core.What social trend does this product respond to?

Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States.In addition,trend-watchers are noting the increasing popularity of

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

Which of these is a macroenvironmental factor?

The members of the __________ generational cohort tend to share preferences for TV shows and video games with their parents.

When marketers monitor the economic situation affecting their target markets,they are likely to monitor changes in all of the following EXCEPT

Because Americans are working longer hours without increases in real,disposable income,and are utilizing an army of communication devices to keep up with the demands in their personal and work lives,retailers are

Suppose that you are the vice president of marketing for Target,the large retail store chain.You want to keep your website and in-store services current with technological advances.You would be experimenting with the next expected development in mobile technology,which is