Whenever the president of the local public university promotes the institution,he emphasizes the university's price (much lower than neighboring private colleges)and high quality.He is positioning the institution based on
A) the value proposition.
B) product attributes.
C) symbols.
D) competitive comparisons.
E) profitability.

Question

Quizplus · Accepted Answer

The president of the local public university is promoting the institution's value proposition, which emphasizes the combination of high quality and affordability.

Whenever the President of the Local Public University Promotes the Institution,he