After assessing the market growth potential for his company's baby products in Mexico, Harmon wanted to evaluate market competitiveness. To do this, Harmon would consider
A) mass marketing distribution potential and logistical support.
B) the current size of the market and the expected growth rate.
C) ease of pricing control and number of promotional outlets.
D) the number of competitors, entry barriers, and product substitutes.
E) profitability and customer buying behavior.

Question

Quizplus · Accepted Answer

To evaluate market competitiveness, Harmon would need to consider the number of competitors, entry barriers, and product substitutes. These factors would give him an idea of the level of competition in the market and how difficult it would be to gain market share. Factors such as mass marketing distribution potential, logistical support, ease of pricing control and number of promotional outlets, profitability, and customer buying behavior are important but not directly related to market competitiveness.

After Assessing the Market Growth Potential for His Company's Baby