Ann Marie has been working on pricing for the hotel where she works.She knows business travelers stay at the hotel because it has easy access to the airport,and others stay there because it is convenient to the shopping and entertainment districts.She is unsure whether she should raise rates for the business travelers,the leisure travelers,both,or neither.As she works to find the best pricing mix,she'll have to look at the ways these travelers will evaluate the benefits of staying at the hotel.In doing so,Ann Marie will be using:
A)value-based marketing.
B)convenience pricing.
C)destination planning.
D)All of these.
E)None of these.

Question

Quizplus · Accepted Answer

Value-based marketing focuses on understanding the customers' needs and desires to offer them a pricing strategy that provides the best value. Ann Marie is analyzing the benefits of staying at the hotel for both business and leisure travelers, which is a crucial part of value-based marketing. She must consider what these customers value most and set prices that provide them with the best possible value. Convenience pricing and destination planning may be part of her strategy, but they are not the primary focus of her analysis. Therefore, the best choice is A) Value-based marketing.

Ann Marie Has Been Working on Pricing for the Hotel