Melanie works for a small computer software company.Her boss is constantly improving their products but neglecting customers,billing,and promoting the company.Her boss is probably stuck in the _____________ era of marketing.
A)production
B)sales
C)marketing
D)value-based marketing
E)retailing

Question

Quizplus · Accepted Answer

The production era of marketing was focused on producing as much as possible and improving the quality of the products. This era neglected the importance of marketing, customer satisfaction, and other aspects of business such as billing and promotion. Therefore, Melanie's boss, who is improving their products but neglecting other important aspects of the business, is likely stuck in the production era of marketing.

Melanie Works for a Small Computer Software Company