Henry Ford's statement,"Customers can have any color they want so long as it's black," typified the ____________ era of marketing.
A)production
B)sales
C)marketing
D)value-based marketing
E)retailing

Question

Quizplus · Accepted Answer

Henry Ford's statement reflects the production era of marketing, where companies were mainly focused on producing large quantities of a standardized product at low cost and did not account for customer preferences or feedback.

Henry Ford's Statement,"Customers Can Have Any Color They Want So