Rebates provide manufacturers with greater control than coupons and provide the firm with:
A)valuable customer information.
B)access to wholesalers.
C)a measure of consumers' income elasticity of demand.
D)reference price analysis.
E)all of the above.

Question

Quizplus · Accepted Answer

Rebates require customers to provide personal information, such as their name and address, in order to receive the rebate. This allows manufacturers to gather valuable customer information and build a database of their customers, which can be used for future marketing efforts. Coupons do not require this level of personal information.

Rebates Provide Manufacturers with Greater Control Than Coupons and Provide