Assume you are the marketing consultant for your university.Your university wants to focus their marketing effort on retention of current students.You have a choice of segmenting the undergraduate student market on either a geographic or psychographic basis.What is the difference between the two? Which would you recommend,and why?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q70: College students can be a less _
Q88: Caroline is assessing market growth,market competitiveness,and market
Q89: Jim wants to position his firm against
Q92: When selecting a target market,firms should attempt
Q97: Whenever the president of the local,public university
Q103: "Why create a perceptual map?" asked David.Andreas,the
Q106: Why must a firm's STP strategy be
Q109: When evaluating the attractiveness of the segment,if
Q117: By designing subcompact cars specifically for Chinese
Q119: Which of the following segmentation methods is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents