Whenever the president of the local,public university promotes the institution,he emphasizes the university's price (much lower than neighboring private colleges)and high quality.He is positioning the institution based on:
A)value.
B)salient attributes.
C)symbols.
D)competitive comparisons.
E)all of these.

Question

Quizplus · Accepted Answer

The president is emphasizing the university's price and high quality, which are both salient attributes of the institution.

Whenever the President of the Local,public University Promotes the Institution,he