Ann Marie has been working on pricing for the hotel where she works.She knows that business travelers stay at the hotel because it has easy access to the airport,and leisure travelers stay there because it is convenient to the shopping and entertainment districts.She is unsure whether she should raise rates for the business travelers,the leisure travelers,both,or neither.As she works to find the best pricing mix,she'll have to look at the ways these travelers will evaluate the benefits of staying at the hotel.In doing so,Ann Marie will be using:
A) value-based marketing.
B) convenience pricing.
C) destination planning.
D) all of these.
E) none of these.

Question

Quizplus · Accepted Answer

Ann Marie needs to consider the benefits that these different types of travelers are looking for, and adjust pricing accordingly. This is a key aspect of value-based marketing, which focuses on understanding and meeting the specific needs of different customer segments. Convenience pricing and destination planning may also be part of Ann Marie's overall pricing strategy, but the main approach she should use is value-based marketing. Therefore, the answer is A) value-based marketing.

Ann Marie Has Been Working on Pricing for the Hotel