Some consumers will try to get a lot of merchandise for a small amount of money.In marketing,this is known as:
A) the marketing paradox.
B) the outer limits of pricing.
C) customers seeking value.
D) excess valuation.
E) marketing myopia.

Question

Quizplus · Accepted Answer

The described behavior of consumers is known as seeking value in marketing. These consumers are looking for the best deal or bang for their buck, trying to get as much merchandise as possible for a small amount of money. This behavior is relevant to marketing strategies, as businesses can highlight the value of their products or offer discounts to appeal to this type of consumer.

Some Consumers Will Try to Get a Lot of Merchandise