A company prices its shoes at $74.99 instead of $75.00.This is an example of a(n):
A) seasonal discount.
B) advertising allowance.
C) odd price.
D) listing allowance.
E) cash discount.

Question

Quizplus · Accepted Answer

This is an example of an odd price, which is a pricing strategy that involves setting the price just below a round number (e.g. $74.99 instead of $75.00) to make the product seem more affordable while still maintaining a high perceived value.

A Company Prices Its Shoes at $74