Which of the following strategies is used by sellers to build a perception of the price as being lower than it actually is?
A) Everyday low pricing
B) Price discrimination
C) Price skimming
D) Premium pricing
E) Odd pricing

Question

Quizplus · Accepted Answer

Odd pricing is the strategy of setting prices that end in odd numbers (such as $9.99 instead of $10.00). This creates the perception that the price is lower than it actually is, leading customers to believe they are getting a better deal.

Which of the Following Strategies Is Used by Sellers to Build