Toy Castle is a retail chain that sells a wide range of toys.During Christmas, it sells a special, limited edition collector's box, containing rare toys at a marginally higher value.Sales increase for this item as customers believe that they are really getting value for their money.Which of the following elements of the marketing mix is Toy Castle using to create its retail strategy?
A)Place
B)Promotion
C)Price
D)People
E)Process

Question

Quizplus · Accepted Answer

Toy Castle is using the element of price by offering a limited edition collector's box at a marginally higher value, which creates the perception of added value for the customers.

Toy Castle Is a Retail Chain That Sells a Wide