Content Analysis Is

Content analysis is:

A) the interviewer's ability to articulate questions in a direct and clear manner.
B) a process of collecting both attitudinal and behavioral data from a subject that spans all time frames.
C) a detailed outline of the topics, questions, and sub questions used by the moderator to lead the focus group session.
D) the interactive procedure, of the researcher and moderator, discussing the subjects' comments and / or responses to the topics that outlined the focus group session.
E) the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns of expressions.