In which of the following scenarios would you most strongly recommend using quantitative research?
A)When the objective is to identify new ideas and thoughts for a product.
B)When you have very limited time to execute the study.
C)When the objective is to understand hidden underlying psychological processes.
D)When the objective is to validate and estimate strength of a relationship.
E)When you have access to small samples.

Question

Quizplus · Accepted Answer

Quantitative research is best suited for validating and estimating the strength of relationships between variables. This type of research relies on numerical data and statistical analysis, making it an effective method for testing hypotheses and assessing the significance of relationships. Other scenarios may be better suited for qualitative research, such as exploring new ideas and thoughts (A), understanding hidden underlying psychological processes (C), or conducting in-depth interviews or focus groups with small samples (E). However, the limited time constraint (B) may not necessarily drive the decision to use quantitative research, as qualitative research can also be conducted relatively quickly using methods such as online surveys or telephone interviews.

In Which of the Following Scenarios Would You Most Strongly