A respondent can communicate her intensity of like / dislike for a product by circling an appropriate number from the response options that go from 1 to 7 (where 1 is "Strongly disagree" and 7 is for "Strongly agree"). These numbers (1 to 7) are commonly referred to as:
A)construct points.
B)scale portions.
C)scale points.
D)scale ordinals.
E)scale ratios.

Question

Quizplus · Accepted Answer

The Answer is C

A Respondent Can Communicate Her Intensity of Like / Dislike