Which of the following is NOT an example of measurement?
A)A researcher measuring the amount of beverage people consume with their meals.
B)A researcher classifying people who enter a store based on their gender (male or female).
C)A researcher collecting demographic information of online shoppers visiting a particular web site.
D)A researcher collecting qualitative information about shoppers visiting a retail store.
E)A researcher observing a focus group discussion from behind a one-way mirror.

Question

Quizplus · Accepted Answer

Measurement typically involves quantifying or categorizing data. Observing a focus group discussion is more about gathering qualitative insights rather than measuring specific variables.

Which of the Following Is NOT an Example of Measurement