If price is one of your strong selling points,you _____________
A)mention special offers,such as volume discounts,before actually stating the price.
B)compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership").
C)break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item").
D)emphasize it in the opening of the sales letter.

Question

Quizplus · Accepted Answer

Emphasizing the price in the opening of the sales letter grabs the attention of price-sensitive customers and sets the tone for the rest of the message. It also sets the expectation of the reader that the focus of the message is on the price. Mentioning special offers or breaking down the price can be useful techniques, but they should come after stating the price upfront. Comparing the price to the cost of another product may not be effective since the reader may not view the two products as comparable.

If Price Is One of Your Strong Selling Points,you _____________