When did marketers move away from making one-time sales and toward relationship selling?
A) Marketers have always focused on relationship selling.
B) During the Industrial Revolution.
C) In the wake of the Great Depression.
D) Just after World War II.
E) Very recently.

Question

Quizplus · Accepted Answer

After World War II, there was a shift in the marketplace from scarcity to abundance, which led to increased competition. This competition meant that companies had to find new ways to attract and retain customers, leading to a focus on relationship selling. This trend continued through the latter half of the 20th century and into the 21st century. Until recently,marketing theory and practice concerning personal selling focused almost entirely on a planned presentation to prospective customers for the sole purpose of making the sale.

When Did Marketers Move Away from Making One-Time Sales and Toward