For which of the following projects would an ad agency most likely develop a dummy?
A) a point-of-purchase display for Claritin allergy medication
B) a radio ad for Olive Garden restaurants
C) a television ad for Pepperidge Farms products
D) a magazine ad for Healthy Choice frozen meals
E) an interstate billboard for a local radio station

Question

Quizplus · Accepted Answer

A dummy is a physical model or prototype, often used for point-of-purchase displays to visualize how the display will look and function in a retail environment.

For Which of the Following Projects Would an Ad Agency