Thumbnail sketches are best described as
A) small mock-ups of dummy point-of-purchase displays.
B) results of market tests for proposed ad campaigns.
C) rapidly produced pencil sketches used to try out ideas.
D) each individual frame in a storyboard.
E) mock-ups of comparable ads that competitors are using.

Question

Quizplus · Accepted Answer

Thumbnail sketches are quick, small, and rough pencil drawings used to explore and experiment with ideas, compositions, and layouts before committing to a more detailed design. They serve as a visual brainstorming tool for designers and copywriters to communicate and collaborate on concepts and variations. Thumbnail sketches are not point-of-purchase displays, market tests, storyboards, or copies of competitors' ads.

Thumbnail Sketches Are Best Described as