Burger King did not understand who its target audience was for Chicken Fries when it attempted to model its fictional band of masked chickens on the heavy metal band Slipknot.

Name: Burger King did not understand who its target audience was for Chicken Fries when it attempted to model its fictional band of masked chickens on the heavy metal band Slipknot.
Brand: Quizplus
Rating: 4.9 (35 reviews)

Question

Quizplus · Accepted Answer

Burger King appears to have known who its target audience was,and in fact utilized the resulting controversy to boost its sale of Chicken Fries.

Burger King Did Not Understand Who Its Target Audience Was