Question 1

A company signs a sponsorship agreement for $50,000 with a 6% escalator.It is a 4-year agreement.How much will the sponsor pay in years 2 through 4,and what is the total amount to be paid?

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Question 2

If a sports team has 400 season ticket holders and 360 renew their season tickets for the next year,the renewal rate is

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Question 3

Explain the difference between variable pricing and dynamic pricing.

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Question 4

What is the total ticket sales if 50 people purchased 20 game plans and 80 people purchased 10 game plans?

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Question 5

Describe the changes in premium seating at sports venues.

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Question 6

Based on the information provided in the table,how many single and group tickets will need to be sold to meet a target of 5,000 average attendance for a 50-game season?
 $$\begin{array} { | l | c | c | c|  } 
\hline \text { Game package } & \begin{array} { c } 
\text { Games in } \
\text { package }
\end{array} & \text { Number sold } & \begin{array} { c } 
\text { Total tickets } \
\text { sold }
\end{array} \
\hline \text { Season tickets } & 50 & 600 & \
\hline \text { 30-game plan } & 30 & 900 & \
\hline \text { 20-game plan } & 20 & 1,300 & \
\hline 10 \text {-game plan } & 10 & 1,500 & \
\hline \text { Total sold } & & & \
\hline \begin{array} { l } 
\text { Tickets needed for 5,000 average } \
\text { attendance }
\end{array} & & & \
\hline \begin{array} { l } 
\text { Single/group tickets needed to } \
\text { reach goal }
\end{array} & & & \
\hline
\end{array}$$

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Question 7

What is the full-season equivalents (FSEs)for the following season and multi-game ticket sales (50 game season)?
 $$\begin{array} { | l | c | c | c | } 
\hline \text { Game package } & \begin{array} { c } 
\text { Games in } \
\text { package }
\end{array} & \text { Number sold } & \begin{array} { c } 
\text { Total tickets } \
\text { sold }
\end{array} \
\hline \text { Season tickets } & 50 & 600 & \
\hline \text { 30-game plan } & 30 & 900 & \
\hline \text { 20-game plan } & 20 & 1,300 & \
\hline \text { 10-game plan } & 10 & 1,500 & \
\hline \text { Total sold } & & & \
\hline \text { FSE } & & & \
\hline
\end{array}$$

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Question 8

The ROI threshold for a marketing program is 30%.If a proposed marketing campaign costs $120,000,expenses are estimated to be $40,000 and revenue is estimated to be $190,000.Based on the ROI threshold,should the marketing manager proceed with the marketing campaign? Why or why not?

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Question 9

Using the following data,calculate the total return for each of the following items and total return for all of the items.
 $\begin{array}{|l|l|l|l|l|l|}
\hline \text { Item } &\text { Sales price } & \text { Costs } & \text { Margin } & \text { Velocity }& \text { Return }\
\hline
\end{array}$ 
 $\begin{array} { | l | l | l | l | l | l | } 
\hline \text { Jersey } & \$ 95.00 & \$ 63.00 & 315 & \
\hline \text { Cap } & \$ 37.00 & \$ 22.50 &  832 & \
\hline \text { Tank top } & \$ 45.00 & \$ 28.00 & 225 & \
\hline \text { Jacket } & \$ 175.00 & \$ 127.00 & 57 & \
\hline & & & & \text { Total Return } & \
\hline
\end{array}$

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Question 10

A Minor League Baseball team has collected the following data for the first 25 games of the season.Calculate the per cap revenue and analyze the data.What recommendations would you make in terms of which night to offer food promotions?
 $$\begin{array} { | l | r | r | } 
\hline \text { Day of Week } & \text { Total Revenue } & \text { Attendance } \
\hline \text { Monday } & \$ 32,854 & 4,242 \
\hline \text { Tuesday } & \$ 38,213 & 3,964 \
\hline \text { Wednesday } & \$ 31,046 & 3,037 \
\hline \text { Thursday } & \$ 33,125 & 4,015 \
\hline \text { Friday } & \$ 78,659 & 6,157 \
\hline \text { Saturday } & \$ 132,543 & 9,352 \
\hline \text { Sunday } & \$ 103,245 & 8,290 \
\hline
\end{array}$$

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Question 11

A major snowstorm just before a football game is likely to have a negative impact on all of the following revenues except

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Advance ticket sales are unlikely to be impacted by a snowstorm, as they were likely purchased prior to the storm. Walk-up ticket sales may be impacted if potential customers are deterred by the weather. Foodservice concessions and on-site retail sales may also be impacted if attendance at the game is lower due to the snowstorm.

Question 12

An advertising campaign cost $300,000.Revenue was $850,000,service costs and expenses were $430,000.What is the marketing ROI?

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Question 13

What types of uncontrollable factors could affect the marketing and financial outcome of marketing programs?

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Question 14

Discuss metrics that can be used for evaluating sponsorships.

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Question 15

Discuss the various aspects of marketing that should be measured for performance.

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Question 16

Measuring marketing performance should focus on results,not activities.The following data have been collected.Which is an activity that Bradley should not use in evaluating marketing performance?

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The number of offers sent to prospective season ticket holders is an activity and does not necessarily guarantee results. It would be more meaningful to measure the number of season tickets actually sold. The other options (A, B, and C) are all result-oriented measures that directly show the impact of marketing efforts.

Question 17

Of the following uncontrollable factors that impact marketing performance,the one that marketers have some ability to react to is

Accepted Answer

While marketers cannot control the economic situation, they can react to it by adjusting their marketing strategies and tactics. For example, during an economic recession, they may focus on cost-effective and value-driven promotions to appeal to budget-conscious consumers. On the other hand, during a period of economic growth, they may invest more in premium advertising and product innovation to capture market share. However, factors like weather, on-field performance of a team, and quality of opponents are entirely beyond the control of marketers.

Question 18

If the total sales for foodservice was $86,300 and for on-site retail was $18,520,what is the per cap revenue for each? Attendance was 7,213.

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Question 19

What is the total return on shirts sold at an on-site retail operation if the selling price is $45.00,costs are $30.00 and velocity is 40?

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Question 20

If a sports team has 30 sponsors and 24 renew their sponsorship,the renewal rate is

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Quiz 12: Measuring Sports Brands Through Sponsorship-Linked Marketing