Question 1

Josh lives in St.Louis and is constantly telling his friends,"We won the World Series" in reference to the St.Louis Cardinals baseball team winning the World Series.This is an example of the psychological motive of

Accepted Answer

The answer of Josh lives in St.Louis and is constantly...

Question 2

Brittany decided to go to the football game because her friends were going.This is most likely an example of a(n)

Accepted Answer

Brittany's decision to go to the football game is based on her desire to be with her friends, a social motive.

Question 3

The power of marketing communications to drive attendance at sporting events is debatable.

Accepted Answer

While marketing communications can be effective in promoting and raising awareness of sporting events, there are many other factors that can influence attendance such as ticket prices, location, weather, timing, and the popularity of the teams or athletes involved. Therefore, the power of marketing communications to solely drive attendance is debatable.

Question 4

A consumer's desire to achieve some functional benefit from using a good or service is a(n)

Accepted Answer

Utilitarian consumption motive refers to a consumer's desire to achieve a practical or functional benefit from using a product or service, such as convenience or efficiency. This contrasts with hedonic consumption motives, which are driven by the pursuit of pleasure or emotional responses.

Question 5

Two elements of the physical environment of a sports facility that can influence attendance are aesthetics and weather.

Accepted Answer

The answer of Two elements of the physical environment of...

Question 6

Which of the following purchases by Christopher most likely indicates a utilitarian consumption motive?

Accepted Answer

A new washing machine is most likely a necessary purchase for practical reasons, such as replacing a broken or outdated appliance. This indicates a utilitarian consumption motive, which focuses on practicality and functionality rather than enjoyment or personal satisfaction.

Question 7

Personal motives that influence sports consumption include the following except

Accepted Answer

The answer of Personal motives that influence sports consumption include...

Question 8

While parking availability is not always under the control of a sports property,the parking fees charged are always under their control.

Accepted Answer

Parking fees can be influenced by various factors including agreements with parking facility operators, local government regulations, and market conditions, which may limit the control a sports property has over setting these fees.

Question 9

After spending a long week at work,Andrew enjoys going to a sporting event over the weekend.In fact,he will often attend two or three events if possible.This is an example of the psychological motive of

Accepted Answer

Escape is a psychological motive that refers to the desire to get away from something unpleasant or stressful. In this case, Andrew enjoys going to sporting events to escape from the stress of his work week.

Question 10

Team identification as a factor affecting sporting event attendance is impacted by the extent to which a person views attending games as an expression of personal identity.

Accepted Answer

Team identification is closely linked to personal identity, and individuals who strongly identify with a particular team are more likely to attend games as a way of expressing their affiliation and loyalty. As such, the extent to which a person views attending games as an expression of personal identity is a key factor in determining their likelihood of attending sporting events.

Question 11

Two areas in which social personal incentives to attend sporting events drive marketing efforts are group ticket sales and event marketing.

Accepted Answer

Group ticket sales and event marketing both rely on the social personal incentives of attending sporting events, as they target groups of people and aim to create a sense of community and excitement around the event.

Question 12

Group ticket sales promote a sporting event as a place to bring together groups for the purpose of socializing in a different setting.For group ticket sales programs to succeed,the groups being marketed should have a strong interest in that particular sport.

Accepted Answer

Group ticket sales programs can succeed by targeting groups interested in socializing or experiencing an event together, regardless of their strong interest in the specific sport, as the event's atmosphere and social aspect can be the main attraction.

Question 13

Psychological motives that influence sports consumption include

Accepted Answer

Psychological motives such as self-esteem and escape drive individuals to engage in sports consumption. Sports fandom can serve as a means of boosting one's self-esteem and sense of identity by associating themselves with a team or athlete's success. Similarly, sports consumption can offer an escape from daily stressors and provide a source of entertainment and enjoyment.

Question 14

Aesthetic motives for sports consumption attract individuals to follow a team or sport for the following reasons except

Accepted Answer

In-game promotions do not directly relate to the aesthetics of the sport or team, but rather involve marketing strategies and giveaways aimed at engaging and entertaining spectators during breaks in the game. The other options (A, B, D) all involve aesthetic aspects of sports consumption, such as the style of play, team performance, and individual players.

Question 15

Amanda's family travels to one of the NASCAR races every year.This is an example of a(n)________ influencing the sports consumption decision.

Accepted Answer

A social motive is correct because Amanda's family tradition of attending a NASCAR race every year indicates a social activity or behavior that is influenced by their relationship and shared interests, rather than personal, psychological, or escape motives.

Question 16

The greatest opportunity cost of providing indirect consumption of sporting events is the loss of advertising revenue at the sports facility.

Accepted Answer

The greatest opportunity cost of providing indirect consumption of sporting events is the potential revenue that could have been earned from selling tickets to the event. Advertising revenue is not considered the greatest opportunity cost in this scenario.

Question 17

Social motives that influence sports consumption include

Accepted Answer

Family and group affiliation are social motives as they involve interactions and connections with others, which are key aspects of social behavior.

Question 18

The industry expert for Chapter 2 is Chris Eames,vice-president for Customer Marketing and Sales for

Accepted Answer

Chris Eames is the vice-president for Customer Marketing and Sales for ESPN.

Question 19

A desire to have a sensory experience that elicits pleasure,fun,or excitement is a(n)

Accepted Answer

The description provided in the question refers to the hedonic consumption motive, which is driven by the desire for sensory pleasure, fun, and excitement. Utilitarian consumption motive is driven by functional benefits, psychological consumption motive refers to the satisfying emotional needs, and group affiliation consumption motive is motivated by the desire to belong to a particular group or social identity.

Question 20

Which of the following purchases by Matthew most likely represents a hedonic consumption motive?

Accepted Answer

A baseball game is typically seen as a leisure activity and is more likely to be chosen for hedonic consumption motives, whereas the other options are more practical and utilitarian in nature.

Quiz 2: Examining Sports Entertainment Consumption