Which term refers to all of the individuals who might be within a media vehicle's audience?
A)general media
B)targeted reach
C)targeted media
D)total reach

Question

Quizplus · Accepted Answer

"Total reach" refers to the entire audience that might be exposed to a media vehicle, regardless of whether they fit any specific targeting criteria. The other answer choices refer to more specific subsets of the total audience.

Which Term Refers to All of the Individuals Who Might