Heather has segmented all of the individuals in her database into four categories according to how many game tickets they purchased last year.This is an example of ________ segmentation.
A)demographic
B)usage rate
C)socioeconomic
D)psychographic

Question

Quizplus · Accepted Answer

The segmentation based on the number of game tickets purchased last year is an example of usage rate segmentation. This means that the customers are segmented based on how much they use or buy a certain product or service. Demographic segmentation is based on demographic characteristics such as age, gender, income, etc. Socioeconomic segmentation is based on social and economic factors such as education, occupation, income, etc. Psychographic segmentation is based on personality traits, lifestyle, values, interests, etc.

Heather Has Segmented All of the Individuals in Her Database