Which of the following questions is least useful when segmenting consumer audiences?
A)What are the descriptive characteristics of our customers?
B)What product attributes are important to our customers?
C)What benefits do our customers seek?
D)What behaviors do our customers exhibit?

Question

Quizplus · Accepted Answer

This question is still useful, but it is the least important because it only focuses on one aspect of consumer segmentation (product attributes), whereas the other questions cover descriptive characteristics, benefits sought, and behaviors exhibited, all of which provide a more comprehensive understanding of the consumer audience.

Which of the Following Questions Is Least Useful When Segmenting