Events and other forms of experiential marketing provide customer engagement that can be more enduring and impactful than just brand exposure and can also be a differentiator for a business to demonstrate care towards its customers.

Question

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Experiential marketing and events can create deeper engagement with customers and demonstrate a business's dedication to customer satisfaction, making it a potential differentiator from competitors who only focus on brand exposure.

Events and Other Forms of Experiential Marketing Provide Customer Engagement