In terms of using the levels of a product to create customer value,the ________ level influences the satisfaction of customer need states.
A)intangible product
B)augmented product
C)actual product
D)core product

Question

Quizplus · Accepted Answer

The core product level represents the basic, essential benefits offered by the product, which directly influences the satisfaction of customer need states. The other levels, such as actual product (features, design, packaging), augmented product (additional services, warranties, support), and intangible product (brand image, reputation, emotions), build on top of the core product level to enhance the customer value proposition.

In Terms of Using the Levels of a Product to Create