The ________ message strategy is designed to build awareness and brand associations.
A)behavioral
B)informational
C)lifestyle
D)emotional

Question

Quizplus · Accepted Answer

The informational message strategy is focused on providing information to the target audience which helps to build awareness and brand associations. It is used when introducing a new product or service to the market or when trying to educate the target audience about the benefits of a specific product or service. The main goal of this strategy is to provide relevant information to the target audience so that they can make informed decisions about purchasing the product or service.

The ________ Message Strategy Is Designed to Build Awareness and Brand