The primary tactic or approach used to deliver the key ideas in a marketing message is the
A)position strategy
B)message strategy
C)execution strategy
D)presentation strategy

Question

Quizplus · Accepted Answer

The message strategy is the approach used to deliver the key ideas in a marketing message. It involves determining the main message, tone, and communication channel to use to effectively convey the intended message to the target audience. The position strategy involves positioning the brand in the minds of the customers, while the execution strategy involves the creative elements such as design and media planning. The presentation strategy is a more general term for the overall approach to presenting the marketing message.

The Primary Tactic or Approach Used to Deliver the Key