When Coca Cola sent users of the My Coke Rewards program digital coupons for free trials of its new Coke Zero product more than 100,000 people redeemed them.It would have cost Coke far more to randomly distribute enough coupons to the general market to get that level of sampling.This is an example of the power of the _____ approach.
A) rifle
B) machine gun
C) stealth marketing
D) gorilla marketing
E) shotgun

Question

Quizplus · Accepted Answer

A rifle approach attempts to focus more on quality prospects while a shotgun approach focuses on quantity of prospects.

When Coca Cola Sent Users of the My Coke Rewards