At its most fundamental level,a CRM approach is no more than:
A) the relationship cultivated by a salesperson with a customer
B) a mass marketing approach
C) a transactional selling approach
D) a customer satisfaction program
E) a differentiation strategy

Question

Quizplus · Accepted Answer

Fundamentally,a CRM approach is no more than the relationship cultivated by a salesperson with the customer.

At Its Most Fundamental Level,a CRM Approach Is No More