Question 1

Procter & Gamble manufactures Tide laundry detergent,the best-selling brand in the United States. But is also offers Tide to Go,which is a stick product consumers can use to clean a spot on their clothing between washings,and small travel packets of Tide detergent. These other products are part of Tide's product line:

Accepted Answer

Product line depth is the number of product items in a product line.

Question 2

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

Accepted Answer

This is a description of functional product modification.

Question 3

A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother.It has not changed its prices.This is a(n)_____ modification.

Accepted Answer

Quality modifications entail changing a product's dependability or durability.

Question 4

Which of the following is an example of a product modification?

Accepted Answer

Product modification entails changing one or more of a product's characteristics.

Question 5

Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice. All these products are part of Campbell's:

Accepted Answer

An organization's product mix includes all of the products that it sells.

Question 6

Proctor & Gamble (P&G)is a well-known producer of home and beauty products.Along with home and beauty products,P&G also markets pet products,prescription drugs,and small appliances.This range of products provides the company with product _____.

Accepted Answer

Product mix width refers to the number of different product lines that an organization offers for sale.

Question 7

Which type of product modification is an aesthetic product change?

Accepted Answer

Style modifications are aesthetic product changes rather than quality or functional changes.

Question 8

A style modification is a(n):

Accepted Answer

Style modifications change the aesthetics of a product rather an its quality or functionality.

Question 9

Which type of product modification changes a product's dependability or durability?

Accepted Answer

This is a description of a quality modification.

Question 10

Changing one or more of a product's characteristics is called:

Accepted Answer

This is the definition of product modification.

Question 11

Along with its Macintosh computer line,Apple markets its iPod,iPhone,and AppleTV products.This is an abbreviated listing of the company's:

Accepted Answer

An organization's product mix includes all of the products that it sells.

Question 12

Recently Apple updated its iPod Touch product,expanding its storage from 8 GB to 16 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Accepted Answer

A product modification changes one of more of a product's characteristics--in this example,its storage capacity.

Question 13

ForeverLawn has recently added two new synthetic lawn products.One of the products includes fake brown grass that makes the synthetic lawn look more realistic as it appears to have some patches of brown thatch.The other product is K9Grass for consumers that have pet dogs.The addition of these two new synthetic grass products is a way for ForeverLawn to increase its:

Accepted Answer

Product line depth is the number of product items in a product line.

Question 14

Product mix width may be defined as:

Accepted Answer

Product mix width represents the number of product lines an organization offers.

Question 15

All of the following are benefits from organizing related items into product lines EXCEPT:

Accepted Answer

Equivalent quality is considered an advantage because purchasers usually expect and believe that all products in a line are about equal in quality.

Question 16

When Honda automobiles first entered the U.S.market,they were small and not very durable. However,over the years,Honda has modified its automobiles to be one of the most dependable cars on the market. This change in dependability and durability is representative of which type of product modification?

Accepted Answer

Quality modifications involve a change in a product's dependability or durability.

Question 17

There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

Accepted Answer

Product line depth is the number of product items in a product line.

Question 18

When Proctor & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a _____.

Accepted Answer

Functional modification is a change in a product's versatility or effectiveness.

Question 19

Which of the following statements about planned obsolescence is true?

Accepted Answer

Planned obsolescence is the practice of modifying products so that those that have already been sold become obsolete before they actually need replacement,and style modifications are commonly used to motivate customers to replace products before they are worn out.

Question 20

One of the leading manufacturers of choir robes has added different types of trim and fabric it uses in making the robes.The company has not changed its prices.This is a(n)_____ modification.

Accepted Answer

Style modifications are esthetic changes rather than a quality or functional change.

Quiz 10: Product Concepts

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother.It has not changed its prices.This is a(n) _____ modification.

Which of the following is an example of a product modification?

Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice. All these products are part of Campbell's:

Proctor & Gamble (P&G) is a well-known producer of home and beauty products.Along with home and beauty products,P&G also markets pet products,prescription drugs,and small appliances.This range of products provides the company with product _____.

Which type of product modification is an aesthetic product change?

A style modification is a(n) :

Which type of product modification changes a product's dependability or durability?

Changing one or more of a product's characteristics is called:

Along with its Macintosh computer line,Apple markets its iPod,iPhone,and AppleTV products.This is an abbreviated listing of the company's:

Recently Apple updated its iPod Touch product,expanding its storage from 8 GB to 16 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Product mix width may be defined as:

All of the following are benefits from organizing related items into product lines EXCEPT:

There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

When Proctor & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a _____.

Which of the following statements about planned obsolescence is true?

One of the leading manufacturers of choir robes has added different types of trim and fabric it uses in making the robes.The company has not changed its prices.This is a(n) _____ modification.