In the BCG growth-share matrix, SBUs found in the high growth rate-high relative market share quadrant would be called
A)cash cows.
B)question marks.
C)dogs.
D)hedgehogs.
E)stars.

Question

Quizplus · Accepted Answer

SBUs found in the high growth rate-high relative market share quadrant are called "stars" in the BCG growth-share matrix. These SBUs have high market share and are growing quickly, making them a potential source of future profits for the company. However, they require a significant investment to maintain this growth, and as the market matures, they may become cash cows.

In the BCG Growth-Share Matrix, SBUs Found in the High