The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are located in which quadrant of the BCG growth-share matrix?
A)upper left quadrant
B)upper right quadrant
C)center of the four quadrants
D)lower right quadrant
E)lower left quadrant

Question

Quizplus · Accepted Answer

Cash cows are located in the lower left quadrant of the BCG growth-share matrix. They have a high market share in a low-growth market, generating more cash than they consume.

The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions