The fifth stage in the consumer purchase decision process involves comparing the product or service purchased by buyers with their expectations to determine whether they are satisfied or dissatisfied. What is this stage called?
A)postpurchase behavior
B)alternative evaluation
C)purchase decision
D)problem recognition
E)information search

Question

Quizplus · Accepted Answer

This stage is called postpurchase behavior, where the buyers compare their expectations with the actual product or service purchased to determine whether they are satisfied or dissatisfied.

The Fifth Stage in the Consumer Purchase Decision Process Involves