The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?
A)postpurchase behavior
B)alternative evaluation
C)purchase decision
D)problem recognition
E)information search

Question

Quizplus · Accepted Answer

This stage is called problem recognition. It is the first stage in the consumer purchase decision process where a person perceives a difference between their ideal situation and their actual situation, which leads to a problem or need that triggers a decision-making process.

The Initial Stage in the Consumer Purchase Decision Process Involves