In which step of the marketing research process should the researcher consider both evaluating the decision itself and evaluating the decision process used?
A)Take marketing actions.
B)Define the problem.
C)Develop the research plan.
D)Collect relevant information.
E)Develop findings.

Question

Quizplus · Accepted Answer

The step of the marketing research process in which the researcher should consider both evaluating the decision itself and evaluating the decision process used is after taking marketing actions. This step involves assessing the effectiveness of the marketing strategy and the decision-making process to identify areas for improvement and to inform future decision-making.

In Which Step of the Marketing Research Process Should the Researcher