Setting research objectives and identifying possible marketing actions that might result from the research would take place during which step of the five-step marketing research approach?
A) Collect relevant information.
B) Develop the research plan.
C) Develop findings.
D) Obtain secondary data.
E) Define the problem.

Question

Quizplus · Accepted Answer

Setting research objectives and identifying possible marketing actions occur during the "Define the problem" step, as it involves clarifying the purpose of the research and what it aims to achieve.

Setting Research Objectives and Identifying Possible Marketing Actions That Might