Market segmentation is only a means to an end. It leads to tangible marketing program actions that can
A)clarify specific unmet needs.
B)identify market needs.
C)establish a marketing protocol.
D)increase sales and profitability.
E)segment and select the target markets.

Question

Quizplus · Accepted Answer

The ultimate goal of market segmentation is to increase sales and profitability, by identifying and targeting specific groups of consumers with tailored marketing strategies. While market segmentation can also clarify unmet needs and identify market needs, these are intermediate steps towards achieving the ultimate goal of boosting sales and profitability. Establishing a marketing protocol and segmenting/selecting target markets are also important steps in the overall process, but they are not the main outcome or benefit of market segmentation.

Market Segmentation Is Only a Means to an End