An action item list is an aid to implement a marketing plan that consists of four columns: (1) the task, (2) the person responsible for completing the task, (3) __________, and (4) what is to be delivered.
A)the budget
B)the points of difference
C)the promotional message
D)the date to finish the task
E)the product or service

Question

Quizplus · Accepted Answer

The fourth column in an action item list for implementing a marketing plan is typically reserved for outlining what is to be delivered as a result of completing the task. Therefore, choice D (the date to finish the task) is the best answer. While choices A, B, C, and E may be important factors to consider when creating a marketing plan, they are not typically included in an action item list.

An Action Item List Is an Aid to Implement a Marketing