The balanced scorecard perspective that addresses how well the organization is meeting specific customer-based criteria is the:
A)learning and growth perspective
B)internal business perspective
C)customer value perspective
D)financial perspective

Question

Quizplus · Accepted Answer

The customer value perspective of the balanced scorecard measures the organization's performance in meeting specific customer-based criteria, such as customer satisfaction, loyalty, and retention. This perspective focuses on delivering superior value to customers and building long-term relationships with them. The other perspectives of the balanced scorecard are the learning and growth perspective, the internal business perspective, and the financial perspective, which address organizational capabilities, internal processes, and financial performance, respectively. However, only the customer value perspective directly measures the organization's performance from the customer's perspective.

The Balanced Scorecard Perspective That Addresses How Well the Organization