Psychographics is the process that groups consumers according to their beliefs, activities, values and demographic characteristics such as education and income.

Name: Psychographics is the process that groups consumers according to their beliefs, activities, values and demographic characteristics such as education and income.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Psychographics is a marketing research method that categorizes consumers according to their attitudes, interests, and values, along with their behavior and demographic traits.

Psychographics Is the Process That Groups Consumers According to Their