The person who begins the process of considering a purchase is known as which of the following?
A)User
B)Identifier
C)Buyer
D)Initiator

Question

Quizplus · Accepted Answer

The initiator is the person who begins the process of considering a purchase by recognizing a need or desire for a product. This person may not ultimately be the buyer, but their recognition of the need or desire starts the buying process. Therefore, option D is the correct answer. Option A, user, refers to the person who uses the product after it has been purchased. Option B, identifier, is a term that is not commonly used in the buying process. Option C, buyer, refers to the person who ultimately makes the purchase.

The Person Who Begins the Process of Considering a Purchase