In order to understand customers, five key questions need to be answered: how do they buy; what are their _______ criteria; where do they buy; when do they buy and who is important?
A)social
B)economic
C)choice
D)limited

Question

Quizplus · Accepted Answer

The correct term is "choice criteria," which refers to the factors or standards customers use to make purchasing decisions.

In Order to Understand Customers, Five Key Questions Need to Be