A "perceptual map" usually contains how many dimensions?
A)1 dimension
B)2 dimensions
C)3 dimensions
D)Contains no dimensions

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of how customers perceive different products or brands. It typically displays the relative position of products or brands in a two-dimensional space based on customers' perceptions and preferences on two key attributes. The two dimensions can represent different product features, benefits, or customer needs that are most relevant for the market. Two-dimensional maps are easy to interpret and help marketers identify areas of opportunity or threat in the market. However, advanced versions of perceptual maps can include additional dimensions, such as price or quality, for a more comprehensive analysis.

A "Perceptual Map" Usually Contains How Many Dimensions