Which type of the following companies is suited to employ a focused marketing strategy?
A)Companies with large marketing resources at their disposable
B)Companies with limited resources
C)Companies experiencing fast growth rates
D)Companies possessing strategic business units

Question

Quizplus · Accepted Answer

Companies with limited resources are better suited to employ a focused marketing strategy as they cannot afford to spread their resources too thin across multiple markets. By focusing on a specific target market, they can optimize their limited resources and increase their chances of success. Companies with large resources can afford to target multiple markets, while companies experiencing fast growth rates may choose to expand their marketing efforts to fuel their growth. Possessing strategic business units may also require a broader marketing strategy to cater to different markets.

Which Type of the Following Companies Is Suited to Employ